Today, we live in a world dominated by the internet and social media. The New Oxford American Dictionary Word of the Year in 2009 was Unfriend (v. To remove someone as a 'friend' on a social networking site such as Facebook). Though I feel comfortable creating and maintaining a Facebook site (public or private), I don’t have a lot of experience with other social media sites, such as Twitter. How relevant has Twitter become in the professional world? Is “tweeting” a new skill I should acquire before entering the professional world? What do employers want to see from me?
Although Marc Prensky would call me a “Digital Native,” I have felt somewhat out-of-the-loop as of late. A few college courses have challenged my technological abilities, but I have rarely challenged myself to learn new things, especially after the classes have been completed and technology has continued to advance. I really want to gain a broad understanding of the various technological tools expected of many new grads. Perhaps one of the best qualities of my generation is the ability to learn and adapt to new forms of technology quickly and eagerly. Although I do not necessarily place myself in the same league as other “Digital Natives,” I am eager to learn and am easily self-taught based on my various experiences growing up with different forms of technology.
A top priority for me this semester, is to gain a better understanding of the marketing, PR, and advertising qualities of social media and other various online tools for internet marketing. I have seen many recent job postings related to online marketing, and it seems this has turned into a very viable career opportunity for “Digital Natives.”
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