Three blogs I follow from other students in this class:
Angelea
M.J.
Jason
It's really interesting to see what other students have decided to blog about. I will try to provide additional feedback as the semester progresses. I really appreciate anyone who takes the time to follow my blog and comment on my posts, so I want to provide meaningful comments to other students. It's encouraging and gives you motivation to continue posting. Comments are a valuable tool that allow you to see and understand how others react to your writing. Maybe something didn't come across the way you wanted it to, or maybe a follower will be able to offer you ideas for your next blog post. Most comments are positive or informative -- just ignore the trolls. Following blogs and providing feedback can also establish contacts and act as a networking skill.
In the world of marketing and PR, you want to gain followers and you want them to be encouraged to provide feedback. Even negative feedback can be a source of knowledge that allows an organization to function better according to the needs of their public. As an organization, it's also helpful to follow or monitor other blogs and be aware of how you or your company's name is being used in these online communities. Even if you do not encounter any negative feedback, it is always interesting to see where and why your company's (or college's!) name pops up in a blog.
I suggest signing up for Google Alerts that can be sent to your coe.edu or gmail inbox. Google Alerts are daily email updates of the latest relevant Google results (web, news, blogs, etc.) based on your choice of query or topic.